The Responsible Leader and Manager Essay Example | Topics and Well Written Essays - 1250 words

The Responsible Leader and Manager - Essay Example Among the managers are Stacey Miguel, Kathy Buttimer and Annama Schaeffer. They are, respectively, district manager in Indiana, recruiting manager in Rhode Island and investor relations manager. The district manager oversees all the operations of the district including customer satisfaction and preparing stakeholders’ reports. The recruiting manager is responsible for getting qualified and competent staff to drive the business’ success. The investor relations manager ensures the stakeholders’ interests are taken care of while updating them on the company’s progress. This paper will explain how the managers can use their personal, interpersonal and societal values to manage the stakeholders. It will also show how they demonstrate their awareness of social issues and corporate citizenship responsibilities. Stakeholders Stakeholder management is the process that promotes a company’s strategic goals by influencing internal and external environments to c reate beneficial relationships between the company and its stakeholders (Bolman & Deal 1995). This is achieved through management of the agreed objectives and expectations. Among the stakeholders of Limited Brands are the customers, corporate shareholding companies and suppliers. By the end of 2012, Janus Capital Management LLC had 22.8 million shares, representing a 15.9 percent shareholding in Limited Brands. It is the duty of the managers to integrate their personal values and corporate values in order to ensure the success of the business and encourage stakeholders to invest more. Apart from Mr. Leslie Wexner, the owner, Janus Capital Management is the next largest shareholder. Customers The customers are among the key stakeholders, and the company instills the value of the customer being king to all managers. The managers at Limited Brands know that the business cannot survive without its customers. Even after bringing quality products to the market, the customers’ choic e to buy or not can determine the business’ fate (Chappell 1993). It is, therefore, significant to portray themselves as a company that focuses on excellence driven by customer satisfaction and motivational leadership on top of giving value for money in their products. In mirroring their customers’ values, the recruiting manger, district manager and investor relationship manager bring out their humility in a bid to empower women and improve children’s education. All the managers possess personal values of reaching out a helping hand to the needy. They themselves must possess values of honesty and integrity so as to enroll into the programs genuinely deserving students and women. In light to aiding talented students who need to gain experience before venturing into the employment world, the company offers internships and the successful applicants receive firsthand 10 weeks of immersion experience. They get to learn how products, brands and customer experiences ar e built and delivered. Some are even enrolled into accounting or systems support positions. The managers ensure, through their values of sharing knowledge and opportunity, that the interns learn in the best environment and they can share their experiences with the general public, and customers, upon completion. They subject the interns to the actual and challenging experiences of the working field. The interpersonal values of the managers help the interns to build and develop networks of relationships with other managers and the broader customer base by introductions and recommendations. This gesture serves to attract, build and maintain loyal customers who ensure that business flourishes. With retail stores in 49 states in the US and over 700 products, the interns also stand a better chance of being taken up